"EATALY meets CAFFÈ VERGNANO at the Mole Antonelliana". The new venue will open in September.
A winning team should not be changed: “Eataly meets Caffè Vergnano at the Mole Antonelliana” will open in September, within the most prestigious and famous monument in Turin, bringing back the successful partnership between Eataly and Caffè Vergnano.
THE VENUE: The project aims to offer excellent service to the over 600 thousand visitors welcomed every year by the National Cinema Museum, but in particular, to transform the new venue into a meeting hub for all Turin residents. The cafeteria will be accessible to anyone – as always – and not only to museum ticket-holders. Its imposing 18 metre counter will be divided into in three areas: a cafeteria , in the typical Caffè Vergnano 1882 Coffee Shop style, a central area featuring wine in the foreground with the VINOLIBERO project, and a third area dedicated to quality food, with the classic Eataly counter. All surrounded by comfortable seats, convivial areas and small sitting recesses, which will create an intimate and reserved ambience. Furthermore, it will be possible to purchase Eataly and Caffè Vergnano products. One of the more innovative aspects of this whole project is the new outer zone which will spread along the base of the Mole, offering customers a unique space.
THE MANAGEMENT: Caffè Vergnano has been entrusted with the task of selecting a manager for the new cafeteria and the company has decided to put a “trusted man” in charge of the venue, Silvio Paterno, who may boast of a more than established background: Best Vergnano Barman in 2011, he is in charge of the 1882 Coffee Shop at “Eataly meets... Caffè Vergnano” in Via Lagrange and of the 1882 Coffee Shop in Corso Vittorio Emanuele II, both located in Turin and burgeoning.
“We are truly pleased to announce the birth of a new venue inside the most famous monument in town: a project near to our hearts both as Turin citizens and as the producers of one of the historic brands in Piedmont and Made in Italy”, Enrico Vergnano, the Commercial Manager for Italy of Caffè Vergnano commented on the news. “This project represents a new challenge on the Piedmont territory, which really makes us proud and which requires all our skills in managing it successfully”.
“The partnership with Caffè Vergnano is continuing in one of Turin’s symbolic locations, with the aim of offering quality products not only to the museum visitors, but also to Turin residents” said Francesco Farinetti, Eataly Managing Director.
"We are happy for the National Cinema Museum to be enriched by such a novel and valuable collaboration with two brands of excellence from our territory - Alberto Barbera, the Director of the National Cinema Museum pointed out - capable of offering visitors top quality service, along the lines of what the Museum itself represents in terms of prestige and innovation".