The Cinema Massimo is also joining the Cinema2Day initiative, which envisages a discounted rate for premieres, on every second Wednesday of the month.

The Cinema Massimo is also taking part in the Cinema2Day initiative, which envisages admission to Screens One and Two at the Cinema Massimo, from September, for just 2 euro on every second Wednesday of the month.

Anec - National Association of Cinema Exhibitors has announced this important initiative - aimed at all potential viewers - which has been strongly promoted by MiBACT and by Minister Dario Franceschini, in order to benefit families and ranges of less affluent public in particular, who might not have the opportunity to go to theatres very often.

The aim, of course, is to increase the turnout of public at the cinema. This promotion will last until December, for the moment: the four days involved, therefore, will be the 14 September, 12 October, 9 November and 14 December, 11 January and 8 February.