Poster by Marcellin Auzolle advertising Lumière's brothers invention
Posters and Advertising Materials
The collection amounts to about 535,000 items ranging from posters, playbills, various promotional materials produced for film launches. It documents the history of cinema and poster art, from silent films to the most recent productions. Through the brush stroke of great designers - Metlicovitz, Cambellotti, Ballester, Martinati, Captains, Brini, Nano, to name a few - to the more contemporary graphics solutions, we find cinema from around the world, primarily the Italian one, next to the rest of Europe and, of course, the widely represented world of Hollywood. Among the most valuable posters there are some dedicated to pre-cinema shows. It is a heterogeneous collection that, as a whole, highlights the importance of advertising posters as an artistic and cultural phenomenon among the most significant of our time.